The concept behind Geo is to create a brand that caters for individuals who are breaking the mould. People who are stepping outside of their comfort zone or who don’t fit the stereotype and are proud to be who they are. This brand also highlights those people who are motivating others to do things that they never thought they could.

While this idea stems from a personal love for all things active, we hope that it appeals to those who are being inspired and those hoping to inspire others across all industries.